Our Values
Flow from lunch to lunges, without ever changing into a different outfit.
The meaning of YURIYASA: YURI = transparency ("glass" in Korean) YASA = the linking of one place to the next
Our clothes have something to say
RULE #1: Feeling unabashedly, uniquely yourself is one everyone deserves
Our designs are inspired by the streets: the dream-chasers we admire who grind by day and groove straight into the night: whether it’s with a vinyasa class, a wine glass, maybe both.
RULE #2: Getting dressed every morning should be effortless, yet excite you for the day ahead
Our pants are the roots of your wardrobe so you can wake up: pair them with anything in your closet and instantly set your style free.
That white button-up you bought as a capsule staple, but still has the tags attached. Those metallic heels you always pair with ripped jeans. Your favorite yoga crop top.
yoga clothes made with you in mind
RULE #3: Clothes should fit you well and move with you
From morning stand-up meetings to sit-down dinner dates, our collection will save you the daily styling strategy session you have in front of your closet.
RULE #4: Transcend trends
Blending fashion-forward design and innovative functionality, our collection is comprised of timeless silhouettes that are flattering and constructed to last. So go ahead and do those standing splits worry-free; your seams are secure with us. We also partner with local factories that specialize in performance gear to stress-test and engineer garments of the highest quality.
Vote with your dollar
Investing in our collective future
For every item purchased by you, a portion of the proceeds will support Women’s Rights & Education around the world so we can all celebrate our unique identities in a safe and supportive space. By purchasing a piece from us you’re voting with your dollars and we want you to know that we’re invested in you; because we're all about making a long-term investment in badass women of the future.
Eco-conscious and sustainable practices
Our small-batch production pieces are often offered as pre-sale items; this not only helps us to fund our production, it also ensures that no energy, resources, or material will go to waste. We work to provide our customers with limited runs of beautifully crafted garments that will last years to come; an investment piece that you can love and live in. From the fabric, thread, trims, to the packaging; we continue to develop new and innovative processes in lowering our impact on the environment.